Your First 6 Months with Fospha

The Customer Roadmap

Month 1-2: Implementation

• Data connectors: GA4, ad platforms, ecommerce
• Initial model training
• Customer meets CS team

Month 2-3: Data Validation

• First data review
• GA4 validation against ecommerce source of truth
• Click measurement calibration
• Trust is established here

Month 3: Go Live

• Full Go-Live presentation
• Dashboard access + walkthrough
• Fortnightly CS cadence established
• Halo data review (if connected)

Month 3-6: Fortnightly Sessions

• Bi-weekly cross-channel insights
• Optimisation recommendations
• Deep Dive nominations
• Beam + Halo training

Month 6+: Renewal

• Impact review (before/after)
• ROI case for leadership
• Expansion opportunities (Halo, Beam, Deep Dives, Prism)

Why This Matters

Knowing the customer stage tells you:

• What questions they'll have
• What support they need
• What Academy content to share
• When to bring in Platform Specialists
• When to start renewal conversations