Understanding Deep Dives

Stage: Specialist Playbooks

What are Deep Dives?

Structured, data-led engagements where Fospha works with a platform partner (Google, Pinterest, etc.) and a customer to test, validate, and optimise channel performance using Fospha measurement.

The 3-Party Model

• Fospha — measurement and data science
• Platform partner — channel expertise and co-funding
• Customer — real campaign data and business context

Four Types of Deep Dives

1. Launch — new channel or format testing
2. Scale — expanding what is working
3. Optimise — improving efficiency of existing spend
4. Learn — research-driven exploration

Fospha-Validated vs Platform-Recommended

• Platform best practices sometimes benefit the platform more than the advertiser
• Fospha validates every recommendation with real customer data
• Tests across 10-15 customers per quarter for statistical confidence