Prism Smartly Integration and Automation

Stage: How It Works

Target: CS, Platform Specialists, customers

The Problem Prism Solves

Even with great measurement, most teams still manually adjust budgets. They see the data in Fospha, decide which channels to scale or cut, and then go into each ad platform to make changes one by one. This is slow, error-prone, and means optimisation happens days after the insight — not in real time.

The gap between insight and action is where revenue leaks. A channel saturates on Tuesday, but the budget is not adjusted until Friday's review call. By then, you have wasted 3 days of spend.

Prism closes this gap. It takes Fospha's daily measurement data and feeds it directly into Smartly's Predictive Budget Allocation (PBA), which automatically redistributes spend across channels toward the campaigns most likely to deliver incremental returns.

Customer Outcomes

My Protein — 75% ROAS increase on TikTok PBA
Boohooman — 29% cheaper conversions on Snapchat PBA
Debenhams — 13% better conversion cost on Meta PBA
Average 43% uplift in ROAS across Prism integrations

What is Prism?

Fospha + Smartly integration combining full-funnel measurement with Predictive Budget Allocation (PBA) to automate cross-channel spend optimisation.

The 4-Step Prism Process

Step 1: Fospha provides 14 days of attributed performance data
Step 2: Secure S2S API transfer to Smartly
Step 3: PBA auto-redistributes budgets based on Fospha data
Step 4: Closed feedback loop — Fospha validates impact

Why It Matters

Cross-channel data feeding cross-channel optimisation
Enhanced upper funnel visibility
Automated optimisation cycle

Customer Value

My Protein: 75% ROAS increase on TikTok PBA
Boohooman: 29% cheaper conversions on Snapchat PBA
Debenhams: 13% better conversion cost on Meta PBA

Key Takeaways

Prism = Fospha measurement + Smartly automation
4-step process: data, transfer, auto-redistribute, validate
Future: extends to Fospha API for agency-built systems and custom dashboards