Prism Powering Automation (Advanced)

Stage: How It Works

Target: Internal teams — advanced

Overview

Builds on 3.6 (Prism: Smartly Integration) with deeper technical content on the automation pipeline.

Key Topics

1. The Fospha API and Data Pipeline

• How attributed performance data is structured for external platforms
• Server-to-server integration architecture
• Data refresh cadence and latency

2. Beyond Smartly: The Prism Roadmap

• Extension to Fospha API for agency-built systems, partner platforms, custom dashboards
• Enterprise integration options
• How Prism fits the broader automation trend

3. Automation in Practice

• Daily MMM data powering automated budget reallocation
• Fospha data feeding AI-powered bidding and creative systems
• Shift from manual optimisation to measurement-driven automation