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Google Deep Dive Fospha-Validated Best Practices

Stage: Specialist Playbooks

What Makes Our Best Practices Different

  • Validated with real customer data from Deep Dives
  • Fospha measurement (not platform self-reporting)
  • Tested across multiple customers simultaneously (10-15 per quarter)
  • Fospha x Google proprietary findings

Best Practice 1: Diversify Across Multiple Google Channels

Customers running 2+ Google channels (PMax + DemandGen, Search + YouTube) show significantly higher total Google ROAS vs single-channel.

Action: Add DemandGen or YouTube if only running PMax or Search.

Best Practice 2: Invest in Demand Gen for Full-Funnel Impact

DemandGen drives upper-funnel awareness that feeds lower-funnel channels. Significant efficiency improvements across entire Google spend.

Action: Start with test budget alongside existing campaigns. Measure total Google ROAS via Fospha.

Best Practice 3: Scaling DemandGen Increases Efficiency of Other Channels

8.5x improvement observed when scaling DemandGen alongside existing Google campaigns. Gains across Search, PMax, and YouTube.

Action: Present to customers hesitant about upper-funnel Google spend.