Getting Started with Fospha (Go-Live Guide)

Stage: Fospha Fundamentals

Reading time: ~12 minutes

Your First 6 Months with Fospha

Every Fospha customer goes through a structured journey from implementation to renewal.

Month 1-2: Implementation

Data connector setup (GA4, ad platforms, ecommerce)
Initial model training begins
Customer meets their CS team

Month 2-3: Data Validation

First data review with customer
Click measurement calibration
Reconciliation walkthrough
Trust is established here

Month 3: Go Live

Full Go-Live presentation
Dashboard access confirmed
Fortnightly CS cadence established
Halo data review (if connected)

Month 3-6: Fortnightly Sessions

Bi-weekly check-ins with cross-channel insights
Optimisation recommendations
Deep Dive nominations for eligible customers
Beam and Halo training

Month 6+: Renewal

Impact review (before/after metrics)
ROI case built for leadership
Expansion opportunities identified

Key Analogies for Customer Conversations

The ensemble approach: "Four people independently checking each other's math."

Reconciliation: "GA4 is like a bucket with holes. Reconciliation fills it back up to match reality."

Impression measurement: "See a billboard on Monday, Google the restaurant on Friday. Last-click credits Google. Impression measurement credits the billboard."