Fospha Aware Certification (Assessment)

Stage: Fospha Fundamentals — End of Stage Assessment

Certification: Fospha Aware

Pass mark: 80% (8/10)

Time: ~10 minutes

How It Works

Covers everything from Awareness and Activation stages. Pass with 80%+ to earn Fospha Aware certification. Retake after reviewing relevant modules if below 80%.

The Quiz — 10 Questions

Q1: What does MMM stand for, and what does it do?

A) Marketing Mix Modelling — measures impact of different channels on business outcomes

Q2: What makes Fospha's approach "Bayesian"?

B) Starts with prior knowledge and updates beliefs as new evidence comes in

Q3: Main limitation of MTA?

B) Broken by privacy changes, cannot measure impressions

Q4: What is Halo?

C) Marketplace measurement — captures how paid media drives Amazon and TikTok Shop sales

Q5: Core's key differentiator?

B) Runs impression measurement daily, capturing views and video ads — not just clicks

Q6: How many products does Fospha have?

C) Six — Core, Halo, Beam, Glow, Prism, Spark

Q7: What is the Model Waterfall?

B) Step-by-step process from GA4 through to full-funnel measurement

Q8: What is Beam used for?

B) Incremental forecasting with saturation curves and confidence intervals

Q9: What does incrementality testing prove?

B) Whether marketing actually caused a sale — causal impact, not correlation

Q10: Why is Fospha called a "glassbox"?

B) Full transparency into every model layer, validation metric, and daily retraining step

Scoring

What "Fospha Aware" Means

• Explain what marketing measurement is and why it matters
• Describe what Fospha does and name all six products
• Explain the Model Waterfall at a high level
• Articulate key differentiators
• Position Fospha against MTA, traditional MMM, incrementality testing

This is the minimum standard for anyone at Fospha.